Issues rarely stay in one lane. Our work spans local, state, and federal government, paired with the grassroots and association capacity to back it up.
Local, state and federal governments can be mysterious to businesses facing policy challenges. True North Strategies represents clients before the Georgia General Assembly, state agencies, and local governments, and we regularly manage issues that require attention at more than one level of government at the same time.
That means tracking legislation and regulation as it moves, building relationships with the members and staff who decide it, and representing your position directly — not through a subcontractor.
A committee vote can turn on who shows up to testify as much as who's lobbying in the hallway outside. We organize the constituents, business owners, and local voices tied to your issue and put them in front of the right legislators at the moments that actually move a bill.
That work happens under the same roof as our legislative team, not at arm's length through a subcontractor — so grassroots mobilization and Capitol strategy are always pulling in the same direction.
Every community hears an issue differently, and a message that lands in one part of the state can fall flat in another. Rather than running one statewide pitch, we tailor our ground-level outreach neighborhood by neighborhood, matching the messaging to the community it's actually speaking to — work that pays off in your brand's reputation, your public affairs standing, and how your story gets told.
An issue is stronger when it's not just us making the case. We track down the local leaders and organizations willing to put their own name behind your position, then do the research to figure out exactly who needs to hear from them and how. The result is a coalition of real, credible voices carrying your message to the audiences who are actually persuadable.
A policy fight rarely gets won by one tactic working alone. We plan and run the whole campaign — the direct advocacy, the grassroots push, the coalition work — as a single operation aimed at one outcome, instead of three separate efforts that happen to be working the same issue.
That means someone is minding the campaign day to day: keeping every partner and messenger on the same timeline, lining up earned media alongside the advocacy work, and adjusting the plan as the fight moves through committee, the floor, or the agency. You get one campaign to manage on your end, not three vendors to coordinate yourself.
The months before the General Assembly convenes are when the organizations that will need representation start lining it up. Let's talk about what you're watching.
Contact Us