In his book, "Principle-centered Leadership," Stephen Covey says, "True-north principles are always pointing the way. And, if we know how to read them, we won't get lost, confused or fooled by conflicting voices or values."

Covey adds this explanation: "Principles are self-evident, self-validating natural laws. They don't change or shift. They provide a 'true-north' direction in our lives when navigating the 'streams' of our environment."

These are the governing principles of True North Public Affairs, Inc. We are committed to honesty, integrity and character.